Demystifying Gen-Z: a guide for Drinks Brands

This is the presentation I held at Bar Convent Berlin in 2023.

I discussed the importance of building drinks brands that focus on their essence instead of trying to appeal to a specific generation, such as Gen-Z.

You can download the slides I've used, and at the link below, you can see the presentation.

https://www.youtube.com/watch?v=s67ylI9ql7w