Bootstrapping a Drinks Brand: Dead-Simple Strategies to Avoid 28 Costly Mistakes (A 40 minutes Course)

In this self-paced video digital course (less than 40 minutes), we explore the essential strategies for building a successful drinks brand from the ground up with 28 key strategies and common mistakes.

Learn why winning on your home turf first is crucial and how avoiding common pitfalls like rushing to big cities or international markets can save your brand.

Discover the importance of the 'bottom-up trade' mentality and understand how to segment and target bars effectively to create and capture demand.

The course also delves into crucial topics such as hiring the right sales team, fostering brand advocacy, and the significance of preparing before trade fairs.

Get insights on the importance of strategic brand placements, managing distributor relationships, and maintaining brand relevance for sustained growth.

Perfect for brand managers, sales directors, and drink industry entrepreneurs!